In the 18th and 19th centuries when British cattle breeds were first brought to this country, Americans began developing standards for beef and defining what would become the unique, all-American beef flavor and tenderness profile. Repeatedly, it was Angus beef that met these standards.

Today, in Preferred Angus^® beef, Americans find the flavor and tenderness by which these standards were set so long ago. Preferred Angus beef continues to uphold and fulfill the preferences that beef eaters developed over the generations. Preferred Angus beef is the perfect culmination of what Americans look for when cooking, serving and dining on beef. It's tender and delicious.

We didn't set out to be the most exclusive beef in the world, nor do we want to be the most expensive. But we set our standards high from day one and have not strayed from that commitment. Preferred Angus beef, The Standard for Tenderness,^® delivers a consistently tender, flavorful, high-quality Angus beef.